Overview of the Cosmetics and Personal Care Industry In Germany:
The cosmetics and personal care industry of Germany includes the sale of skin care products, hair care products, oral care products, perfumes, and makeup. These products accounted for a revenue of $17.3 billion in 2014. They are expected to generate a revenue of $19.7 billion by 2023 at a CAGR of 1.5%. The hair care segment is the largest segment generating a revenue of $4 billion. The products for makeup are expected to have a higher growth in the years to come, followed by hair care and skincare products. Men’s cosmetic products and fragrances are becoming popular in the German cosmetic and personal care market due to the growing beauty consciousness among male consumers. In recent times, there has been a growing demand for organic cosmetic products due to the increasing awareness among consumers.
Selected Analysis done in the Germany Professional Hair Care Market Report:
Hair coloring segment is the largest segment in the professional hair care products. It is expected to reach Euro 314.70 million by 2023 at a CAGR of 2.2%. The permanent hair color brands had a share of 59.1% of the overall hair coloring market. Hair coloring is the most preferred service in Germany, and has a potential for growth, in terms of salon services. Germans have brown hair and prefer to change their hair color to blonde or ginger. Older people prefer shades of brown for a natural look to cover grey hair. Growing awareness among people drives the customer demand for ammonia free and natural hair colors. Manufacturers are keen to produce low chemical and ammonia free hair coloring products.
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Key players of the Germany Professional Haircare Market:
Procter & Gamble Co. tops the German Professional Haircare Market, followed by L’Oreal Group and Kao Corporation. Procter & Gamble deal with products such as cleaning agents, pet food & personal care products. It has its innovation hubs in Switzerland, England, US, and Brussels. L’Oreal Group manufactures cosmetics for hair color, skin care, sun protection, make up, perfumes, and haircare. Tao Corporation, headquartered in Japan, manufactures products such as cosmetics, foods, baby care, feminine, and healthcare products. It also provides improved environment-friendly chemicals for different industries across the world.
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